One of the limitations of Digital Marketing —- Fake news

The impact of fake news in reality is extremely exaggerated and can even affect the future of a country. During the 2016 U.S. election, the discussion of fake news on Facebook even far exceeded mainstream news. One of the most famous is that Pope Francis has approved Donald Trump as president, and this “news” hasContinue reading “One of the limitations of Digital Marketing —- Fake news”

IMC Communication

Hi guys, today we are going to talk about IMC, Integrated Marketing Communications. What is IMC communication? IMC communication is to standardize all products or serves information and regulate various promotion channels, so very parts inside IMC will be connected to create a reticulated promoting model. So that customers or potential customers can receive theContinue reading “IMC Communication”

Digital Marketing in Smartphone

Based on the graphs published by Statista, Smartphone have become a part of Australian life. Nowadays, the percentage of smartphone users are reached 72.78% of total Australian population in 2020s(Figure 1), which is 18.58 millions users. In addition(Figure 2), a study from Huawei points out that Australian people nowadays averagely spends more than 2.5 hoursContinue reading “Digital Marketing in Smartphone”

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